Afi is a good friend of mine; she is a retailer of fashion items (sunglasses, hand bags and more). Afi needed a logo to help her repackage and retail her products. First we needed to come up with a name, a memorable name and I recall telling her to write as many names as she can think off so that we have options to choose from. We needed a name that smoothly rolled of the tongue. We ended up selecting Miss Vuasi.
We discussed her target audience; it was young ladies who had some money to spend on the luxuries of life (ladies who loved life). I used a shade of pink as the colour of the logo as it represented feminine in some cultures.
The logo created was used for hand tags and paper bags.
Some problems the logo was used to solve was to give her products a unique identity, also the printed items had her contact details and social media handles.
Want some fashion items? Contact Afi on 024 3033183
